And Then There Will be Fewer Players…

Hello, this is ENZZO.

Dear customers, Happy New Year!

I hope you all had a wonderful New Year’s Day.

Sumsung declared virtual withdrawal from camera business. I assume that they couldn’t succeed in building up their branding in the camera genre and came to lag behind Japanese manufacturers in sensor and image processing engine technology. However Sumsung was making a rapid growth in the world share, coming up to 4th following Canon Nikon and Sony. I think the main reason for their withdraw from camera business is that they have judged they won’t get big profit in the camera industry which is rapidly decreasing.

I believe that Samsung had great foresight; it was Samsung that made a mirror-less SLR camera with APS-C size first (before SONY NEX-5 and it had even EVF). Especially, NX20 was well designed and considered to use easily, I liked it a lot and used it for some time. I hope they have developed the camera the way like that but the NX30, following model, became very big and when they released NX1, which became even as large as full-sized camera, I wondered if they were gonna be all right.

Well, no matter what their true reason is for withdraw, I feel a bit sad as a camera fan about there are going to be fewer players. One analyst predicts that there are going to be only three companies, Canon Nikon Sony, to survive in the camera market and the industry will be more and more monopolized. I hope that kind of gloomy prediction would be wrong.

Happy New Year! Hoping that all your wishes come true!k5_aud_nx20_001_edited-1